Ava Cheah's Site

AAva Cheah
is a designer creating
thoughtful digital and
physical experiences.

Castlery
(2026)

[ Digital Design ]
I created digital assets for internal initiatives and campaigns across social media, paid media, and
e-commerce for international markets.

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SeedAI House @ SXSW Early Spring NYC (2025)

[ Production Design ]
Brought SeedAI House to life at SXSW, adapting visuals, creating final print files, and ensuring cohesive, on-site execution while working with the Early Spring.

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Keys Soulcare
Case Agency (2023)

[ Art Direction | Digital Design ]
I helped refresh the Keys Soulcare brand, co-founded by Alicia Keys, by creating digital assets for ecommerce and social media.

Check out Keys Soulcare here.

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Easty Breezy Bazaar The Secret Little Agency (2024)

[ Brand Identity | Production Design ]
Collaborated on a seaside-themed event for Marine Parade’s 50th anniversary, highlighting local vendors, coastal lifestyle, and sustainability.

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Early Spring NYC
(2025)

[ Digital Campaign Design ]
Created social storytelling assets and email campaigns for Early Spring's experiential and brand clients.

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Aunu Skincare Case Agency (2023)

[ Brand Identity | Logo Design ]
Collaborated with Case Agency to shape Aunu's
brand identity, designing a logo and typography to reflect their honey-based skincare focus.

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Echo
(2024)

[ Product Design ]
Echo is a meditation app designed to help users establish and maintain a consistent meditation practice.

One of its unique features is its focus on social meditation, allowing users to connect with friends, join group meditations, and track each other's activity.

Try out Echo Meditation here.

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Astral
Personal (2024)

[ Brand Identity | Digital Design ]
Created the concept, art direction, and design for Astral, a celestial-inspired jewelry brand for New York women, merging bold cosmic aesthetics with a modern, sustainable approach.

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Prose Haircare
Personal (2022)

[ Brand Identity | Packaging Design ]
Revamped NYC haircare brand Prose with a vibrant, youthful aesthetic to reflect its personalized, natural approach to hair care.

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